Megan Haynes

Is your brand trustworthy?

Reader’s Digest has released its annual Trusted Brands list for 2015, and there are a number of familiar ones making an appearance.

This year, Reader’s Digest has pulled out repeat brands to the list – highlighting its “gold” seal winners for being named a trusted brand for five years or more. Topping the list, Toyota was named twice – first as the most trusted car manufacturer (seven years running) and the most trusted hybrid car manufacturer (five years running). Sun Life Financial got the title of most trusted life insurance company (six years running). Iams is the most trusted petfood, while Coppertone gets the title in the sunscreen category (both six years running). Jamieson (vitamins), Quaker (snack bars), Yoplait (yogurt) and Sensodyne (sensitive toothpaste) have all been on the trusted brand list for five years now.

http://strategyonline.ca/2015/01/22/which-brands-do-canadians-trust/